A website is said to be down when it is inaccessible or unable to execute its primary function for its users. The outage’s duration is considered as the website downtime. Today’s businesses face a primary threat from website outages. Because your website is the face of your brand and, in most cases, the first and most essential touchpoint in your customer’s journey with your company, downtime is detrimental to a company.
It leads to customer dissatisfaction, a tarnished brand’s image, a drop in search engine ranking, and the loss of potential business and clients, among other things. As a result, you should make it a main priority to ensure that your website is always available to customers. Today’s best web hosting providers guarantee their customers above 99.9% uptime.
Causes of Website Downtime
- Server-Side Issues
- Software and Hardware Issues
How to Minimize Downtime
For minimizing website downtime, proactive monitoring and timely response are critical. All website performance issues may be identified and rectified far before they result in downtime; your website will send you enough signs before it goes down.
A drop in online performance is frequently a sign of an approaching outage. Take corrective action if you’re monitoring mistakes and difficulties regularly to maintain optimum performance and limit the risk of an outage. Most hosting service providers provide disaster recovery alternatives to ensure high availability in natural disasters such as floods or fires.
How to Prevent It
Get a Website Monitoring Service
When it comes to preventing website downtime, the host you choose is crucial. The hosting company should be able to handle the large volume of traffic. When you run a wholly online business that expects a lot of traffic, you can’t afford to put your service in danger by choosing a low-quality host for a lower price.
Trust your site to a service provider who has a service level agreement that assures high uptime. Choose the best web hosting provider that meets your needs and fits your budget.
Backup your data
Because, despite all of your preventive precautions, your site is still susceptible to an outage, frequent data backup should be a routine in your firm. As a result, it’s critical to preserve a backup and save data locally, as well as in the cloud if possible. Many hosting companies give solutions for backing up your website’s data. Backup hosting services add an added layer of security during a crisis.
As a result, it is suggested that you set up a secondary hosting account with a different provider, as your data will be stored on a different server. Minor issues, such as your domain expiring, can cause an outage, which can be avoided by setting your domain to auto-renewal or purchasing it for a long period.